How We Attract Visitors To Your Listings

Our network of directories attracts over 1.5 million visitors each month. These visitors come to our sites from a variety of sources including:

• Search engines

  When trying to find a business online, the first place many people go to is a search engine such as Google. Because our directories tend to rank well in search engines, we get thousands of people on our sites every day continuing their search for Australian businesses.

• Direct navigation

  Direct navigation is where someone types the name of a website directly into their web browser. People often add .com.au to popular search words like ‘lawyers’ or ‘fitness’ to bypass the search engines and our large portfolio of generic domain names receives thousands of visits a day as a result.

• Word of mouth/social media

  People who have a good experience on our directories tell their friends, family and co-workers. This is increasingly done by sharing links on social media sites like Facebook and Twitter.

• Online partnerships

  We have teamed up with other companies to provide additional traffic to our network.  For example, our directories are featured and promoted across the Fairfax Digital network.

• Returning visitors

  People often return to our directories to find more information. Our premium website names make it easy for people to remember our sites.

• Websites that link to us

  When other websites link to us, people click on those links to come to our directories. Examples of sites that link to us include blogs, social media sites and internet forums.