Case Studies: OMG Directories
Wiseman Lawyers
Wiseman Lawyers are a specialist law firm based in Brisbane, Qld. They are experts in traffic offences and represent clients across south-east Queensland.
Background
The firm had a website but found they were not attracting as much new business as they would have liked. Looking for a cost-effective way to expand their online marketing efforts they joined Lawyers.com.au (one of OMG’s leading directories) in Dec 2009 on a free listing. After a positive initial experience they upgraded in March 2010 to a platinum plan to increase their exposure.
Why they joined OMG
Wiseman Lawyers were attracted to OMG’s prominence in search engines and value for money. As Andrew Wiseman, the principal solicitor of Wiseman Lawyers explains: “I joined because lawyers.com.au is consistently ranked number 1 (or at least front page) in Google search listings, and for what you get it is extremely cost effective.”
Outcomes
While the free profile on Lawyers.com.au generated some leads for Wiseman Lawyers, it wasn’t until they upgraded their plan and completed their profile that they really started to get the full benefit of the directory. Says Mr Wiseman “I generally receive 3-7 enquiries per week which I can directly attribute to my OMG listing.”
Mr Wiseman goes on to say that “But more importantly is the branding benefits, the fact that my name comes up pretty much everywhere in the google organic listings, either directly or indirectly.”
Would they recommend OMG?
Having attracted plenty of new clients in recent months, Mr Wiseman has no hesitation in talking up the benefits of OMG’s directory products. As he stated in a recent email to our sales department, “I would highly recommend you (OMG) to everyone.”
