Online Marketing Group
About OMG
Online Marketing Group Pty Ltd (OMG) helps businesses interact with Australian customers who are in the process of researching or purchasing products or services online.
OMG helps these online customers find solutions, by connecting them with relevant businesses and assisting in the search process by providing access to the best content, comparisons, reviews, guides, product and service information available in an easy to use format.
OMG uses the power of direct navigation and search to help millions of customers find the best product or service, across our portfolio of thousands of niche websites.
How We Started
A quick timeline
- Jeff Marr founded the business in 1998, initially registering a portfolio of 300 domains including lawyers.com.au, expertwitnesses.com.au and onlineloans.com.au. At the time you needed a business name for every domain, so it was an expensive process!
- In 2002, he acquired a lot of key domain names in the auDA generic auction including names like cruises.com.au, televisions.com.au and wedding.com.au
- In 2005, Jeff brought on some private investors, and continued the successful growth of the portfolio when securing names like Perth.com.au, Darwin.com.au, Newcastle.com.au and AirlieBeach.com.au in auDA’s initial Geographic domain name Ballot.
- Later in 2005, we started picking up “drops” – ie: names that other people had decided not to renew or re-register. Some of the names acquired in that process include fitness.com.au, stockmarket.com.au, video.com.au, map.com.au and basketball.com.au
- From 2006-2008 we pursued a consolidation strategy which provided us with the largest and highest quality domain portfolio in Australia, and arguably, is also the best domain portfolio in terms of size and quality, in any major domain extension anywhere in the world!
- In 2007 Peter Andronicos joined the team, and in 2008, Right Click Capital, led by Ari Klinger, and Siimon Reynolds joined the company, helping to raise funding, complete additional acquisitions, further develop the company’s strategy and take the concept to market.
- October 2008: Fairfax Digital invests in OMG and becomes a strategic partner. Fairfax will leverage their extensive content library, technology platform and online advertising expertise to help OMG build out their portfolio of websites.
Meet The Team
Siimon Reynolds, Chairman
Siimon is a co-founder of OMG, joining the business in early 2008 and assisted in the fundraising, restructure and rebranding of the company.
He has been involved in a number of successful businesses including co-founding Photon Group, which is listed on the Australian stock exchange and in just over 8 years has grown from zero to 44 marketing companies employing over 5,000 full and part time staff around the world.
Siimon has won many international advertising awards including the Gold Lion at Cannes, the Gold Pencil at the New York One Show awards and the Grand Prix at the London International Advertising Awards.
His Australian awards include Television Commercial of the Year, Magazine Ad of the Year, Newspaper Ad of the Year and Agency of the Year, twice.
Siimon is also winner of the NSW Young Achiever of the Year, Career section.
He has been featured on 60 Minutes, Today Tonight, A Current Affair, Bloomberg and America’s NBC Today Show.
For the last three years Siimon has been a board member for the Sydney Film Festival.
Jeff Marr, Director
Jeff is one of the true internet pioneers in Australia, and has been doing business online since 1998, when he first began buying Australian domain names. He has had a host of successful online businesses over the past 10 years, and is passionate about all aspects of internet marketing.
Jeff has been a member of auDA for many years and was recently on the auDA domain panel in 2007.
Before joining the world of online marketing, Jeff was an industrial inspector with the Queensland Government, prior to 18 years in corporate finance with Westpac and AGC Limited.
Ari Klinger, CEO
Ari discovered his love for the internet and all things online in 1996. He started his first online business in 1998 and never looked back.
Ari is a partner at Right Click Capital, and has been involved in numerous internet ventures over the years.
In 2003, he co-founded iMega Group, and built a US focused large scale niche advertising network, with more than 13 million unique monthly visitors. Ari was CEO of iMega Group, and led it through a trade sale process to Photon Group in 2006. Ari was a Director of iMega Group until early 2008, where he successfully transitioned the company to a new management team.
Ari joined OMG in early 2008, and was instrumental in bringing together a number of key assets, and assembling the team, vision, and investors.
He is a long standing member of the Entrepreneurs’ Organisation and is also a member of auDA.
Peter Andronicos, COO
Peter has a wealth of online experience, with a deep understanding of all aspects of the industry. He started out in 1997 with CitySearch.com.au, as part of the initial rollout team, and has quickly grown to be a leading online media manager, with experience in both Australia and overseas.
Prior to joining OMG, Peter was the General Manager for PubliBanner in the UK, where he enjoyed working with a diverse range of sites and honed his online marketing skills.
Peter’s expertise is in building “world class teams and technology” to take projects from concept to success.
Some of his previous online experience includes working as GM Marketing and Strategy for International All Sports (ASX:IAS) and back in the dot com days held senior management roles at BMCMedia/Hyro (ASX:HYO).
Investors
OMG is owned by a group of investors including:
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